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Getting the Most From Your Marketing Events: The ROI of In-Person Seminars, Trade Shows, and Webinars by Citrix Online

November 18, 2009 - (Free Research) This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy.

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Intelligent Merchandising: Creating a Unique Shopping Experience, Part 1 by SAP AG

May 01, 2007 - (Free Research) Learn how you can how you can hook customers with fresh, unusual and relevant shopping experiences. Drive customer loyalty by training, empowering and providing employees with the technical tools to capture the nuances of customer behavior.

(WHITE PAPER)

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Intelligent Merchandising: Creating a Unique Shopping Experience, Part 2 by SAP AG

August 01, 2007 - (Free Research) Anticipating customer needs is a better predictor of success than just responding to what customers say they want. Read this white paper to learn how you can create a unique customer experience by anticipating customers' lifestyle needs and demands.

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Intelligent Merchandising: Creating a Unique Shopping Experience, Part 3 by SAP AG

August 01, 2007 - (Free Research) The amount of customer information available grows every day. Learn why it is critical for you to analyze and understand customer information in order to draw meaningful conclusions about consumer lifestyles, buying habits and shopping behaviors.

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SPSS Text Analysis for Surveys 3.0: Get the Most Out of Open-Ended Text Responses by SPSS Inc. Worldwide Headquarters

February 12, 2009 - (Free Research) Maximize survey research value with open text responses. If you've limited your surveys to close-ended questions due to the time and expense of reading and manually coding text responses, this session can be your organization's first step toward maximizing the value of your survey data.

(WEBCAST)

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Turning Results into Rewards: Survey Analysis and Reporting by SPSS Inc. Worldwide Headquarters

February 26, 2009 - (Free Research) Please join Jane Hendricks, Product Marketing, and Gregory Crist, Sales Engineer, for this webcast focusing on survey analysis and reporting. See why delivering the right survey research results to the right person at the right time makes all the difference.

(WEBCAST)

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Coinstar Selects the Most Profitable Machine Locations by SPSS Inc. Worldwide Headquarters

May 04, 2009 - (Free Research) Coinstar, a coin conversion company, needed to identify new and profitable locations for their coin conversion machines. They turned to SPSS Inc.'s data integration and analysis capabilities with various demographic and geography-based variables. Read this case study for more details.

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How to Sell Network Security to the Healthcare Industry by WatchGuard Technologies, Inc.

July 01, 2009 - (Free Research) Use this white paper to enhance your knowledge of healthcare IT spending decisions and how to successfully engage the healthcare market with the right technology services and solutions. With a heightened awareness of industry trends, challenges, players, and needs, you will be better equipped to sell to healthcare providers.

(WHITE PAPER)

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Infor - ERP SyteLine by Infor

September 2008 - (Free Research) Infor ERP SyteLine spans the business of manufacturing to align supply with demand and support the business and operational challenges of manufacturers. Download this demo to get a better understanding of how this software can benefit your company.

(DEMO)

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Find, Qualify, and Close More Business Faster With a Free Trial of ZoomInfo by ZoomInfo

May 2009 - (Free Research) In today's economy, it is important to take every step you can to ensure sales effectiveness, which includes knowing who to contact and having accurate and helpful information about their company. You can get all this and more with this free trial of ZoomInfo.

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CRM and Social Networking: Engaging the Social Customer by Microsoft

June 2009 - (Free Research) As social networking sites explode in popularity, the hype and interest continue to build. But sorting the fact from the hype can be a challenge. This paper discusses tangible ways that organizations can extract measurable business value from social networking by leveraging it in conjunction with Customer Relationship Management (CRM) solutions.

(WHITE PAPER)

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Selecting a SAP Managed Hosting Provider: Trends and Myths by Freudenberg IT

June 2009 - (Free Research) Bill Martorelli, principal analyst for Forrester Research, discusses trends in the SAP managed hosting arena, myths about SAP managed hosting, and gives advice on creating RFPs and negotiating SLAs.

(PODCAST)

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Recessionary Effects on Network Services Spending Among Consumers, Worldwide: A Report on Consumer Spending Priorities in 2009 and Targets for Cost Reduction by Alcatel-Lucent

October 2009 - (Free Research) Consumer spending patterns undergo significant changes during an economic downturn. This paper presents the results of a worldwide study to assess how the current recession is affecting consumer spending. This information can help operators recognize the areas of greatest revenue potential in the months ahead and adjust accordingly.

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Research Management Solutions: Bringing the Benefits of Automation to the Front Office by Advent Software, Inc

December 2008 - (Free Research) How does a firm or fund manager assess his/her research management needs and choose the best solution? This document helps by identifying pain points in the research workflow that RMS must address, describing how RMS supports investment process and decision making, and highlighting key features to consider when evaluating RMS solutions.

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Infonetics: WAN Optimization Appliance Market Highlights 1Q09 by Blue Coat

May 2009 - (Free Research) Vendor market share positions shuffled once again in 1Q09: With Cisco down 30%, Riverbed down 10%, and Blue Coat holding steady, Blue Coat is back on top with 30% revenue market share. This market has essentially become a 3-horse race, with the top 3 vendors capturing roughly 3/4 of the overall market.

(ANALYST BRIEF)

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Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales by Oracle Corporation

September 2008 - (Free Research) This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them.

(WHITE PAPER)

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