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Preparing for the 2.0 World: How Enterprises Need to Think About Emergent Social Technologies by Sun Microsystems, Inc.
April 16, 2009 - (Free Research) Social technologies, commonly called Web 2.0, were originally used to describe consumer technologies that enable groups to organize and share information and media. But enterprises quickly caught on to the value of these easy-to-use tools for capturing and sharing ad hoc information that may otherwise not be documented.
Using Webinars to Engage Prospects by Citrix Online
August 19, 2009 - (Free Research) View this on-demand Webinar to hear Ken Molay, president of Webinar Success, share tips to help you prepare and deliver Webinars that build enthusiasm among prospects, leading to easier sales communications and higher conversion percentages.
Business Fitness Gets in Shape with GoToMeeting Corporate with GoToWebinar by Citrix Online
March 23, 2009 - (Free Research) This new case study explores how Citrix® GoToMeeting® Corporate with GoToWebinar® has transformed Business Fitness's sales and marketing efforts, enabling the company to significantly reduce costs, speed up the sales cycle and vastly improve nurturing efforts.
Business Wire hosts award-winning events for client education with GoToWebinar by Citrix Online
June 24, 2009 - (Free Research) Business Wire, a global market leader in commercial news distribution, adopted Citrix® GoToMeeting® with GoToWebinar® in order to enhance communication with clients, increase employee training and deliver added value to customers by providing top-notch educational Webinars. Download the case study to learn more.
B2B Lead Gen: Marketing ROI Performance & Evaluation Study by Citrix Online
December 01, 2008 - (Free Research) MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
9 Management Practices for Exceptional Webinars by Citrix Online
August 19, 2009 - (Free Research) This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.
How to Market and Sell Services with Webinars by Citrix Online
June 01, 2009 - (Free Research) This new Quantum Leap Marketing white paper explores how to successfully market and sell services with Webinars so that you get maximum mileage out of your marketing budget.
Successfully Integrating Collaboration into the Workplace by Orange Business Services
July 20, 2009 - (Free Research) Collaboration is one of the hottest topics in the workplace today as market and technology trends drive changes in how employees work together. This paper looks at those trends and suggests ways for information technology (IT) organizations to enable and support the changes that are affecting the way their employees work. Read on to learn more.
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