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ALL RESULTS SOFTWARE SERVICES & RESELLERS HARDWARE RESEARCH LIBRARY
 
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Product Demos - Demonstrating a Solution Vs. a Bunch of Products by ZIGZAG Marketing, Inc.
July 2008 - (Free Research) In many cases, the product silos that exist internally become transparent to your buyers during the sales cycle, creating the perception you’ve got a bunch of fragmented products instead of integrated solutions.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Product Management - Agile or Waterfall Development: 5 Common Sense Rules to Get the Best of Both by ZIGZAG Marketing, Inc.
July 2008 - (Free Research) Agile versus waterfall development isn’t really about the product development methodology, it’s about delivering top quality products in a reasonable time that solve high impact problems for a broad market.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Solutions Marketing – The New Product Marketing by ZIGZAG Marketing, Inc.
July 2008 - (Free Research) This paper examines how IT companies can better align their marketing efforts. It highlights a framework that allows IT vendors to deliver the right products to the most lucrative markets and communicating value propositions in plain English.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Dynamic Content in Action: DiscountBeautyCenter.com Case Study by Listrak.
January 2008 - (Free Research) Listrak's marketing and professional services departments teamed up to help DiscountBeautyCenter.com, an online supplier of brand name cosmetics, fragrances, and professional beauty supplies.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Size DOES Matter – When Choosing the Right ERP Solution by Xperia
June 2008 - (Free Research) Relationship is more important for a small-to-medium manufacturers than a large one, because small-to-medium manufacturers tend to have few IT resources, and therefore rely more on the software supplier.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Streamlining Marketing Management and Processes, a Merrill Lynch Success Story by Aprimo, Inc.
June 2008 - (Free Research) This 2002 case study details Merrill Lynch’s GPC Marketing team that successfully implemented Aprimo’s Planning & Financial Management solution to better manage their $100 million-plus marketing spend.
(CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Gartner's Magic Quadrant for Marketing Resource Management by Aprimo, Inc.
June 2008 - (Free Research) MRM is a set of processes and capabilities designed to enhance a company’s ability to orchestrate and optimize internal and external marketing resources.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Unlocking the Secret World of White Listing: Insight for Enterprise Email Marketers by Silverpop Systems Inc.
August 2008 - (Free Research) This white paper will introduce you to the strange and sometimes confusing world of white listing. It explains how navigate through the process, imparts advice on how to increase your chances of getting on those coveted lists.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Email Creative That Works: An Evaluation of Opens and Click Rates Associated with Various Creative Elements by Silverpop Systems Inc.
August 2008 - (Free Research) To help marketers identify creative elements that can really improve results, Silverpop undertook a comprehensive study of both BtoB and BtoC email messages, evaluating a variety of creative elements and comparing open and click rates.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Blogging for Business by HubSpot
June 2008 - (Free Research) Blogs are no longer just online personal journals - they are now key business tools. View this webinar and find out why.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Social Media Marketing by HubSpot
June 2008 - (Free Research) In this webcast Mike Volpe, VP of Marketing for HubSpot discusses why social media is important. Social media’s state of mind, 3 types of social media and its measuring results will also be discussed.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

5 Tips to Turn Your Website into a Marketing Machine. by HubSpot
June 2008 - (Free Research) Learn 5 tips - SEO (search engine optimization), blogging, marketing analytics, and more - to leverage the Internet and transform your website into a marketing machine.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Conquering the Crunch Series: Wholesale Distribution and Succeeding in Global Sourcing to Grow Private Label Profits by CDC Software - Vis.align (E-mail this company)
June 2008 - (Free Research) The Whitepaper discusses the private label phenomenon, where wholesale distributors sell their own products instead of, or in addition, to reselling goods from other suppliers.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

5 Tips to Turn Your Website into a Marketing Machine by HubSpot
June 2008 - (Free Research) Learn how to use search engine optimization (SEO), blogs, and marketing analytics to transform your website into a marketing machine that will attract qualified prospects and convert a higher percentage of them into customers.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Show How Marketing Makes Money: A 5-Step Plan for Proving ROI by Vtrenz, Inc
June 2008 - (Free Research) This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Business. Services. Network. Delivering Predictable, Efficient and Effective Transformation by Alcatel Lucent
March 2008 - (Free Research) This paper looks at the challenges faced by network-based operators in today's rapidly evolving communication market place.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Business Technology Marketing Benchmarks 2007-2008 by KnowledgeStorm Webinars (E-mail this company)
June 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company)
October 2006 - (Free Research) In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.
(ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

How White Papers Can Turbo-Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company)
September 2006 - (Free Research) In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars (E-mail this company)
August 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies.
(ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars (E-mail this company)
August 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

IT Marketing Executive Outlook - Key Tactics to Improve Your Marketing Results by KnowledgeStorm Webinars (E-mail this company)
August 2005 - (Free Research) This presentation document by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.
(ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

IT Marketing Executive Outlook: Key Tactics to Improve Your Marketing Results by KnowledgeStorm Webinars (E-mail this company)
August 2005 - (Free Research) This Webcast, presented by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Why B2C Database Marketing Firms Don't Understand B2B Companies by Extraprise Group, Inc.
August 2008 - (Free Research) This whitepaper explains why B2C-oriented database marketing firms lack an understanding of how the data they manage and discover are really used. It also addresses how B2B marketers need a complex process to make their efforts more productive.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

B2B Database Marketing Trends and Best Practices by Extraprise Group, Inc.
August 2008 - (Free Research) This article reviews specific client examples of best practice application of database marketing in B2B environments.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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