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B2B Lead Gen: Marketing ROI Performance & Evaluation Study by Citrix Online December 01, 2008 - (Free Research) MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Science and Art of Selling by Genius.com October 07, 2009 - (Free Research) This white paper shows how scientific studies of marketing and sales effectiveness are now yielding information that can help an organization better tune its sales and marketing efforts. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Using Webinars to Engage Prospects by Citrix Online August 19, 2009 - (Free Research) View this on-demand Webinar to hear Ken Molay, president of Webinar Success, share tips to help you prepare and deliver Webinars that build enthusiasm among prospects, leading to easier sales communications and higher conversion percentages. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Is There a Smarter Way to Handle Excess Active and Obsolete Inventory? by SAP America Inc August 07, 2009 - (Free Research) Learn efficient ways to handle excess and obsolete inventory. Excess at-risk inventory ultimately impacts a company's bottom line. Tactics used to resolve inventory issues can be costly. Using private, on-line, competitive auction portals provides one way to manage excess inventory with low-overhead execution. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

End-to-End Business-to-Partner Integration: A Strategy for Revenue Growth and Cost-Reduction in Uncertain Times by Sterling Commerce September 01, 2009 - (Free Research) Flexible software solutions that reduce costs while driving revenue expansion are welcome in any business climate. But when money is tight and markets are in a state flux, they are essential. Download this white paper for practical strategies on how to achieve this. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Improving Marketing Measurements, Operations, & ROI by Citrix Online August 19, 2009 - (Free Research) Struggling to determine the impact of your lead-generation efforts? Making blind marketing decisions and hoping for the best? View this Webinar archive with Jim Lenskold, author of the recent MarketingProfs ROI study, to discover what sets the top tier of "highly effective and efficient" marketing organizations apart from others. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Strategic QA: Steps to Effective Software Quality Assurance by IBM July 01, 2007 - (Free Research) This whitepaper details the challenges and solutions available for organizations wishing to improve their software development process, reduce costs, improve quality and increase reliability of planning. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Agile Development: A Manager's Roadmap for Success by VersionOne Inc. September 2008 - (Free Research) This white paper presents the key characteristics of successful agile managers as they introduce and scale agile methods. Learn what agile managers can do to help their teams and organizations adopt agile development practices to deliver real... (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Return on Investment of Open Source Data Integration by Talend July 2008 - (Free Research) This white paper explains the different alternatives to open source data integration, and presents the visible and hidden costs of these alternatives, on several types of projects. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Role of Open Source Data Integration - An Analyst White Paper, by Mark Madsen by Talend January 2009 - (Free Research) This report by Mark Madsen will explain what data integration is, and especially the difference between Operational Data Integration and Analytic Data Integration. It highlights the benefits of open source for data integration, and provides a series of recommendations to make the integration job easier, repeatable and more productive. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Agile Eval Guide by IBM November 2009 - (Free Research) IBM Rational® software has helped thousands of companies worldwide improve their agility with software best practices, tools and services. This evaluation guide is designed to help you choose the best tool for your needs today, while protecting your investment as your team, needs and agile maturity grow. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Five Easy Ways to Better Returns from Your Software Development Investments by IBM November 2009 - (Free Research) Discover how investing in software development brings back returns with reduced cost and risk, improved time-to-market, and enhanced productivity by following the simple best practices discussed in this webcast. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Presentation Transcript - Best Practices: Protect Your Online Revenue Through Web Performance Testing by Gomez October 2009 - (Free Research) This transcript will discuss optimizing application performance and quality, and various strategies that IDC sees in its research to help you improve your decision making about how you approach quality, management and performance optimization. Read on to learn more about how to protect your online revenue through web performance testing. (PRESENTATION TRANSCRIPT) VIEW ABSTRACT | GO TO

Podcast: Staying competitive and Showing ROI by IBM September 2009 - (Free Research) According to recent research conducted by IBM® ISS X-Force®, more than half of all disclosed vulnerabilities in 2008 were Web application flaws. Learn how IBM Web application security solutions can help you reduce costs, manage risk and improve service. Listen to the podcast. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

Application Complexity Spurs Growth in Performance Validation Market by Hewlett-Packard Company March 2009 - (Free Research) SOA, governance and application development are paramount to the growing application performance validation market. Read this white paper and learn how performance validation solutions evolved from application load testing to currently include enterprise load testing and application performance lifecycle management. (ANALYST BRIEF) VIEW ABSTRACT | GO TO

The Forrester Wave™: Functional Testing Solutions, Q3 2008 by Hewlett-Packard Company February 2009 - (Free Research) Forrester conducted an evaluation of six functional testing solutions vendors across 96 criteria. Read this report to find out the details of their evaluation. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

The Economics of Embedded Development, Testing, Deployment and Support by IBM December 2008 - (Free Research) This paper is aimed at helping senior management address its product ROI in a manner that can be directly applied to their everyday management practices. In this report, EMF presents a methodology for calculating the ROI for a development based on the direct cost of development, associative costs, extrinsic costs and a process for estimating risk. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

In my Defense let me State that the Bed was Already on Fire when I climbed into it -- A Guide for Medical Device Developers to design better products, save money, and meet FDA/CDRH requirements by IBM March 2009 - (Free Research) The CDRH (Center for Devices and Radiological Health) is in the process of updating their standards and suggested practices. They are going to be more strict with medical device developers. The purpose of this paper is to present the medical device developer guidelines for complying with the "suggestions" of the CDRH. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Requirements engineering for the automotive industry. by IBM March 2009 - (Free Research) This white paper explores requirements engineering and its groundbreaking role in product development and engineering for the industrial segment. It discusses the best practices and benefits of requirements engineering, and how automotive manufacturers can overcome today's quality and cost challenges using those best practices. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Application Server Quality: Review Your Assumptions by JBoss, a Division of Red Hat April 2008 - (Free Research) Application development professionals have better platform options to choose from than they might think. In this Forrester Research report, you'll learn about factors you should consider as application platforms evolve, four criteria that application development professionals should examine when selecting application server products, and more... (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Filling the Gap: Embedded Business Intelligence as an Additional Revenue Stream by LogiXML October 2009 - (Free Research) BI capabilities are becoming a must-have for independent software vendors. But customers and prospects are no longer satisfied with basic home-built solutions and offerings from legacy vendors. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Development Executive’s Guide to Open Source Software Policy Implementation by Black Duck Software October 2009 - (Free Research) Black Duck provides a framework that not only allows your software development organization to benefit from open source but also allows other enterprise stakeholders—including legal, IT, security, export and purchasing personnel—to access timely and relevant information to effectively manage business risks. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Getting your requirements right: Collaborate with Stakeholders to Work Smarter by IBM May 2009 - (Free Research) This white paper considers the changing focus of the requirements space and how requirements definition differs from requirements management. A business analyst's struggles with defining requirements using common office software and tools are related. Finally, a requirements definition solution is introduced and discussed. (WHITE PAPER) GO TO WHITE PAPER

Optimizing The Value of Your Subscriber Data by Hewlett-Packard Company September 2009 - (Free Research) Mobile network operators are not exploiting the full value of their most valuable asset—their subscriber information. While mobile network operators may be sitting on a gold mine of subscriber data, they do not have the tools they need to exploit it. This paper explains the avenues available to take advantage of their subscriber information. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Bitpipe Research Guide: Software Development Management by Bitpipe November 2006 - (Free Research) Don't think you're in the software business? Think again. (RESOURCE CENTER) GO TO

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