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Business Wire hosts award-winning events for client education with GoToWebinar by Citrix Online June 24, 2009 - (Free Research) Business Wire, a global market leader in commercial news distribution, adopted Citrix® GoToMeeting® with GoToWebinar® in order to enhance communication with clients, increase employee training and deliver added value to customers by providing top-notch educational Webinars. Download the case study to learn more. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Increase Your Returns Using Event-Based Marketing by Infor CRM July 22, 2009 - (Free Research) Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Using Webinars to Engage Prospects by Citrix Online August 19, 2009 - (Free Research) View this on-demand Webinar to hear Ken Molay, president of Webinar Success, share tips to help you prepare and deliver Webinars that build enthusiasm among prospects, leading to easier sales communications and higher conversion percentages. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

International Marketing Company Gains Quick and Easy Messaging Disaster Recovery by Microsoft August 23, 2007 - (Free Research) This case study examines the benefits Catalina Marketing began reaping once they signed up for Microsoft Exchange Hosting Services. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Key Trends in B2B Ecommerce by Elastic Path November 17, 2009 - (Free Research) Join Brian Walker as he discusses emerging trends within B2B eCommerce for you to use in evolving your own B2B online experience. (WEBCAST) GO TO WEBCAST

Fast, Affordable SAP for Mid-market Chemicals: Advance your Business Agility by Atos Origin November 04, 2009 - (Free Research) This product brochure highlights how mid-market Chemicals companies now have a full SAP solution specifically designed for them through the collaboration of Atos Origin and SAP. The solution is a rapid implementation of SAP and ongoing support services with per-user pricing that fits the budget of this target market. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Managing Global Web Sites: Localization, a Never Ending Story by SDL Tridion May 04, 2009 - (Free Research) This white paper provides examples about how organizations can use BluePrinting technology to achieve a smooth global Web operation and explains how organizations combine Content Management technology with translation technologies for even greater efficiency. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Best Practices: Real-World Performance Testing and the “aha” Moment by Gomez September 24, 2009 - (Free Research) Tune in to this podcast now for expert insight on the connection between web performance testing and the bottom line, and pointers and best practices for ensuring the success of your critical eBusiness initiatives. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

Enterprise Content Management (ECM) or Best of Breed Web Content Management (WCM) Different Technologies for Different Needs by SDL Tridion June 01, 2009 - (Free Research) This paper examines SDL Tridion's position within the overall content management landscape as defined by business needs, rather than underlying technology. It also explains how organizations can combine different content management technologies to solve various business requirements. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Buyside and the Three Phase Evolution of Electronic Trading by Advent Software, Inc December 26, 2006 - (Free Research) The objective of this paper is to present the buyside with a framework in which to understand the changes in the U.S. trading market, to offer a vision for the trading platforms that will support this new world and to explain why the future belongs to independent broker-neutral systems supplied by software firms rather than sellside brokers. (WHITE PAPER) GO TO WHITE PAPER

Presentation Transcript: Leveraging Virtualization to Constrain Costs by 3PAR May 27, 2009 - (Free Research) Download this presentation transcript to learn how virtualization has been a major key to the success of everyone's favorite discount travel site as Priceline.com has continued to grow its competitive edge in the face of lean economic times. (PRESENTATION TRANSCRIPT) VIEW ABSTRACT | GO TO

Priceline.com Capitalizes on Lean Economic Times by 3PAR May 27, 2009 - (Free Research) Watch this videocast to learn how virtualization has been a major key to the success of everyone's favorite discount travel site as Priceline.com has continued to grow its competitive edge in the face of lean economic times. (VIDEO) VIEW ABSTRACT | GO TO

Self-Service That Really Serves by Oracle Corporation June 10, 2009 - (Free Research) To truly meet the demands of the informed consumer, self-service solutions must have fully integrated e-commerce and e-billing systems that accommodate every aspect of the online customer experience. Read this free white paper to learn about all-in-one systems that build your brand and keep customers coming back. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Build Trust by Connecting Security Operations and Compliance by Tripwire, Inc. September 2008 - (Free Research) Check out this case study to learn how Vesta implemented Tripwire® Enterprise to continuously monitor IT infrastructure for all unauthorized change, which helps maintain known, trusted, and compliant system environments and ensure audit requirements are met. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

CRM Whitepaper: Using Business Rules to Increase Opportunities for Upsell, Cross-Sell and Customer Satisfaction by IBM November 2009 - (Free Research) This white paper discusses one of the most effective ways to extend CRM functionality to competitively enhance your customers' experiences. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Saving At-Risk Customers and Revenue Through Survey Action Management by MarketTools, Inc. November 2009 - (Free Research) Read this white paper to understand what Survey Action Management is and how it can help your organization effectively address customer concerns, save at-risk customers, and build customer satisfaction and loyalty. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Measuring and Improving Customer Satisfaction in the Insurance Industry by MarketTools, Inc. November 2009 - (Free Research) Learn how leading insurers use MarketTools® CustomerSat™ to gather and analyze feedback from customers to increase customer satisfaction, retain customers, and add to the bottom line. (ANALYST BRIEF) VIEW ABSTRACT | GO TO

A Culture of Customer Satisfaction: How CustomerSat Feedback System is a Catalyst for Business Growth at SimplexGrinnell by MarketTools, Inc. August 2009 - (Free Research) This case study explores how SimplexGrinnell, a leader in fire and life-safety systems and services, has successfully employed the MarketTools CustomerSat enterprise feedback system to improve overall customer satisfaction by 210% and grow their business. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Maximize Business Results Online: How Web Content Management Technology is Transforming Digital Marketing by SDL Tridion March 2009 - (Free Research) This report is a guide for identifying best practices in online content Research Benchmark management and maximizing business benefits of the web. The findings highlight the strategic value of web content management and link the technology and practices of Best-in-Class organizations to top line revenue, customer loyalty, and customer experience. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Coca-Cola Enterprises Selects Microsoft SharePoint Online to Advance Productivity by Microsoft June 2009 - (Free Research) Increasing competition motivated Coca-Cola company executives to launch a new strategic direction, mandating a platform to communicate and engage with all employees. It implemented a Microsoft-based hosted worldwide intranet with messaging and collaboration tools, which are accessible to all employees from any device. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Next Generation Customer Focus: Strategies and Business Activities Necessary for World-Class Performance and Success by Infor CRM October 2009 - (Free Research) This paper focuses on consumer products manufacturers and the strategy of customer-focused innovation, exploring NGM study questions and examines business areas where customer-focused innovation has potential to influence performance outcomes. Read on to learn how ways to effectively identify and satisfy customer demand. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Business Fitness Gets in Shape with GoToMeeting Corporate with GoToWebinar by Citrix Online March 2009 - (Free Research) This new case study explores how Citrix® GoToMeeting® Corporate with GoToWebinar® has transformed Business Fitness's sales and marketing efforts, enabling the company to significantly reduce costs, speed up the sales cycle and vastly improve nurturing efforts. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

B2B Lead Gen: Marketing ROI Performance & Evaluation Study by Citrix Online December 2008 - (Free Research) MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars by Citrix Online December 2008 - (Free Research) Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

9 Management Practices for Exceptional Webinars by Citrix Online August 2009 - (Free Research) This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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