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Improve Lead Generation and Clean Up Your Pipeline: Generate Better Leads for Better Sales Results by Genius.com October 07, 2009 - (Free Research) Quality leads result in easier/better sales. It is also agreed that taking time away from selling to generate leads cuts into sales productivity. Closer alignment between sales and marketing could improve both of these factors and reduce the disconnect that exists today. Read on to learn how to attack these costly and divisive issues. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Creating Sales Opportunities with Lead Scoring by Genius.com October 07, 2009 - (Free Research) Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Improving Marketing Measurements, Operations, & ROI by Citrix Online August 19, 2009 - (Free Research) Struggling to determine the impact of your lead-generation efforts? Making blind marketing decisions and hoping for the best? View this Webinar archive with Jim Lenskold, author of the recent MarketingProfs ROI study, to discover what sets the top tier of "highly effective and efficient" marketing organizations apart from others. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Load Testing 2.0 - The Next Generation of Load Testing for the Web 2.0 World by Gomez July 09, 2009 - (Free Research) Read this paper to learn why Load Testing 2.0 solutions are needed and who benefits. Learn best practices to get business value out of advanced load testing features, the limits of load testing 1.0 solutions, how today's approach complements existing 1.0 solutions, and what factors are important for selecting successful Load Testing 2.0 solutions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

B2B Lead Gen: Marketing ROI Performance & Evaluation Study by Citrix Online December 01, 2008 - (Free Research) MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Don't Be Blind-Sided: How to Use Your Salesforce.com Data to Improve Sales Performance by Birst October 19, 2009 - (Free Research) As a sales manager, you may not have access to business analytics that may be telling a story about your team's performance. What analytics do you need in order to answer questions that may come down from upper management? In this session, you'll learn about what you need to see, report on, and summarize to manage your team's performance. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Best Practices for Web Application Performance: Customers Are Won or Lost in One Second by Gomez August 07, 2009 - (Free Research) Learn what your organization can do to enhance web application performance based on the findings of research conducted by Aberdeen Research Group and presented in this webcast. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Application Complexity Spurs Growth in Performance Validation Market by Hewlett-Packard Company March 04, 2009 - (Free Research) SOA, governance and application development are paramount to the growing application performance validation market. Read this white paper and learn how performance validation solutions evolved from application load testing to currently include enterprise load testing and application performance lifecycle management. (ANALYST BRIEF) VIEW ABSTRACT | GO TO

Next Generation Customer Focus: Strategies and Business Activities Necessary for World-Class Performance and Success by Infor CRM October 23, 2009 - (Free Research) This paper focuses on consumer products manufacturers and the strategy of customer-focused innovation, exploring NGM study questions and examines business areas where customer-focused innovation has potential to influence performance outcomes. Read on to learn how ways to effectively identify and satisfy customer demand. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Cross-Channel Campaign Management - Next Generation Multichannel Marketing by Infor CRM March 02, 2009 - (Free Research) This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts. (ANALYST BRIEF) VIEW ABSTRACT | GO TO

Best Practices: Protect Your Online Revenue Through Web Performance Testing by Gomez September 24, 2009 - (Free Research) Tune in to this webcast to hear from an industry expert as she discusses drivers and best practices for effective web performance testing and quality life-cycle management for today's rich and complex applications. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

BlueArc Network Storage Platforms by BlueArc Corp. August 01, 2009 - (Free Research) BlueArc offers the highest performing, most scalable network storage systems on the market through the Titan and Mercury Servers. The Titan and Mercury platforms operate in conjunction with BlueArc's comprehensive technology framework, which incorporates advanced data management services and an integrated storage ecosystem. (DATA SHEET) VIEW ABSTRACT | GO TO

6 Steps to Improving Manufacturing Performance: by Apriso Corporation April 09, 2009 - (Free Research) This executive brief presents the six "Rules of the Road" that can help you cut costs, increase cash flow and become more responsive to changing market conditions in the manufacturing industry. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Using Advanced Analytics: Gain Insight into Your Revenue Stream by SAP BusinessObjects October 26, 2009 - (Free Research) Read this paper to learn how analytics can help you leverage the right combination of people, processes, and information. With analytics, you can analyze your sales and marketing processes to gain insights more quickly and improve business performance. Read on to learn how by using analytics you can increase top-line revenue. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Force.com Cloud Platform Drives Huge Time to Market and Cost Savings by Salesforce.com October 30, 2009 - (Free Research) IDC White Paper: Force.com Cloud Platform Drives Huge Time to Market and Cost Savings Learn how companies like yours built custom apps 4 - 5 times faster at half the cost with Force.com Platform. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Achieving Sustained Growth through Operational Excellence by SAP AG June 02, 2009 - (Free Research) Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organization, enabling management by facts. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Economics of Embedded Development, Testing, Deployment and Support by IBM December 30, 2008 - (Free Research) This paper is aimed at helping senior management address its product ROI in a manner that can be directly applied to their everyday management practices. In this report, EMF presents a methodology for calculating the ROI for a development based on the direct cost of development, associative costs, extrinsic costs and a process for estimating risk. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Management Excellence: Leveraging Technology and Techniques by Oracle Corporation November 01, 2008 - (Free Research) One in a series of white papers about management excellence, this white paper describes the techniques and technologies that organizations should master on their way to management excellence. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Mid-market Meetings Management by StarCite August 2008 - (Free Research) Aberdeen research has found that although both the mid-market and large sectors have similar performance results and organizational structures for meetings management, large organizations are better positioned for long-term success. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Sustained Growth Through Operational Excellence by SAP America Inc June 2009 - (Free Research) Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organisation, enabling management by facts. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Science and Art of Selling by Genius.com October 2009 - (Free Research) This white paper shows how scientific studies of marketing and sales effectiveness are now yielding information that can help an organization better tune its sales and marketing efforts. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Using Performance Drivers to Enhance Business Success: Identifying, Visualizing and Analyzing Key Performance Drivers (KPD metrics) by myDIALS Inc. November 2009 - (Free Research) This paper examines performance metrics and focuses on the nature, identification and use of Key Performance Drivers to enhance business success. It illustrates how these KPD metrics can be visualized and logically related to the Key Performance Indicators that measure those outcomes. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Executive Guide to CRM Architecture: Why CRM Flexibility Will Impact Your Success by Microsoft September 2009 - (Free Research) This white paper explains the importance of flexible software architecture, and how the right CRM solution can support and even advance an organization’s ability to evolve in lock-step with changes as they occur--enabling them to attain and maintain a competitive advantage. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Drive Real-World Business Processes with Microsoft Dynamics CRM by Microsoft September 2009 - (Free Research) Watch this webcast to learn how Microsoft Dynamics CRM can help you develop and strengthen profitable customer relationships. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Developing a High Performance Sales Team with Microsoft Dynamics CRM 4.0 by Microsoft September 2009 - (Free Research) View this webcast to find out how you can strengthen and streamline the way you find, keep, and grow customer relationships and to see how Microsoft Dynamics CRM is the right choice for your business. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

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