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Embracing the Cloud: Top Seven Imperatives for an Organization by Wipro Technologies March 01, 2009 - (Free Research) This paper analyzes the impact of the cloud on the IT Ecosystem and provides answers to what an organization needs to do in embracing a right cloud strategy. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline by Genius.com October 07, 2009 - (Free Research) In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Creating Sales Opportunities with Lead Scoring by Genius.com October 07, 2009 - (Free Research) Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Science and Art of Selling by Genius.com October 07, 2009 - (Free Research) This white paper shows how scientific studies of marketing and sales effectiveness are now yielding information that can help an organization better tune its sales and marketing efforts. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Improve Lead Generation and Clean Up Your Pipeline: Generate Better Leads for Better Sales Results by Genius.com October 07, 2009 - (Free Research) Quality leads result in easier/better sales. It is also agreed that taking time away from selling to generate leads cuts into sales productivity. Closer alignment between sales and marketing could improve both of these factors and reduce the disconnect that exists today. Read on to learn how to attack these costly and divisive issues. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Content Mapped to Buying Stages Powers Nurturing Results by Genius.com October 07, 2009 - (Free Research) This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

A Guide to the Value of Reliable Data in Retail Banking by DataFlux Corporation November 02, 2009 - (Free Research) Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Sales and Marketing: The New Power Couple by Microsoft December 01, 2008 - (Free Research) This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organization. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Customer Relationship Management: The Winning Strategy in a Challenging Economy by Microsoft April 08, 2009 - (Free Research) In a growth economy, businesses typically spend aggressively to stoke the growth engine. When money is tight, however, organizations seek more cost-effective ways to nurture their business expansion. This paper explains how organizations can save money over tough times and find themselves better positioned to take the lead when times improve. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM and Social Networking: Engaging the Social Customer by Microsoft June 09, 2009 - (Free Research) As social networking sites explode in popularity, the hype and interest continue to build. But sorting the fact from the hype can be a challenge. This paper discusses tangible ways that organizations can extract measurable business value from social networking by leveraging it in conjunction with Customer Relationship Management (CRM) solutions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Introduction to Microsoft Dynamics CRM Online by Microsoft September 09, 2009 - (Free Research) This webcast, with an introduction from Steve Ballmer, Microsoft CEO, examines the importance of CRM software has on a company’s bottom line. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Microsoft Dynamics CRM Online Case Study: Data Reduction Systems by Microsoft September 09, 2009 - (Free Research) Learn why Data Reduction Systems, an information and data retention service provider switched Microsoft Dynamics CRM from salesforce.com to improve all areas of customer management. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Improve Customer Relationships Using the 2007 Office System by Microsoft September 09, 2009 - (Free Research) This webcast demonstrates how Microsoft software can help you develop more profitable customer relationships by simplifying how your employees work with colleagues, partners, and customers. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Grow Your Business with the Visibility to Capture More Sales Opportunities - Part 2 by Microsoft September 09, 2009 - (Free Research) Watch this webcast to learn of the features and benefits in the new version of Microsoft Dynamics CRM 4.0. Microsoft Dynamics CRM offers you innovative ways to access this powerful relationship management solution to empower your employees to respond quickly to customer demands and increase customer satisfaction. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Grow Your Business with Microsoft Dynamics CRM by Microsoft September 09, 2009 - (Free Research) View this webcast to see how that Microsoft Dynamics CRM 4.0 gives you the capability to easily create and maintain a clear view of customers from first contact through purchase and post sales. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Driving Business Process Productivity by Tuning Your Customer-Centric Business Processes for Profit by Microsoft September 09, 2009 - (Free Research) This webcast demonstrates how Microsoft Dynamics CRM can be used to capture and manage structured and unstructured sales and marketing customer data within a single, integrated system can help increase your organization's return on investment. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Microsoft Dynamics Webcast: Beyond the Boundaries of Traditional CRM by Microsoft September 09, 2009 - (Free Research) Watch this webcast to learn the concrete ways Microsoft Dynamics CRM can help you attain a 360-degree view of your customers. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Fast, Affordable SAP for Mid-market Chemicals: Advance your Business Agility by Atos Origin November 04, 2009 - (Free Research) This product brochure highlights how mid-market Chemicals companies now have a full SAP solution specifically designed for them through the collaboration of Atos Origin and SAP. The solution is a rapid implementation of SAP and ongoing support services with per-user pricing that fits the budget of this target market. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Executive Guide to CRM Architecture: Why CRM Flexibility Will Impact Your Success by Microsoft September 14, 2009 - (Free Research) This white paper explains the importance of flexible software architecture, and how the right CRM solution can support and even advance an organization’s ability to evolve in lock-step with changes as they occur--enabling them to attain and maintain a competitive advantage. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

NBA Basketball Team Scores with Sales Force Automation Tool by Microsoft April 11, 2008 - (Free Research) Read how a Microsoft Dynamics solution helped a NBA Basketball team gain benefits such as system connectivity, sales force automation, and enhanced productivity. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Switching from Salesforce.com to Microsoft Dynamics CRM Helps Jones Lang LaSalle Implement Global Enterprise Model by Microsoft July 22, 2008 - (Free Research) Microsoft Dynamics CRM has enabled Jones Lang LaSalle to share customer and account information globally, while still offering functionality tailored to the unique processes of its many business units and more than 700 local offices. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Drive Real-World Business Processes with Microsoft Dynamics CRM by Microsoft September 09, 2009 - (Free Research) Watch this webcast to learn how Microsoft Dynamics CRM can help you develop and strengthen profitable customer relationships. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Taking Relationship Management to a New Level with Microsoft Dynamics CRM by Microsoft September 09, 2009 - (Free Research) Join Microsoft Dynamics CRM technology evangelist Phillip Haase in this webcast to learn about the Microsoft strategy and investments in enterprise CRM solutions and to understand how these solutions address the requirements for users, management, and IT. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Grow Your Business with the Visibility to Capture More Sales Opportunities by Microsoft September 09, 2009 - (Free Research) In part one of this webcast series, we show you how the productivity of your sales teams can be dramatically increased by utilizing the enhancements in the newly released Microsoft Dynamics CRM 4.0. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Professional Basketball Team Expands Customer Base with Microsoft Dynamics CRM by Microsoft September 09, 2009 - (Free Research) This webcasts examines the trends, best practices, and competitive advantages of the customer-centric enterprise. Following the discussion with Martha Rogers, we find out how the Portland Trail Blazers have taken advantage of Microsoft Dynamics CRM to improve sales and grow their customer base. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

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