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Relavis CRM: Exclusively for Lotus Notes by Relavis Corporation September 16, 2009 - (Free Research) CRM is all about sharing knowledge to drive more revenue and better support your customers. Relavis CRM will provide you with all the information you need to make the right decisions about your customers and prospects. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Don't Be Blind-Sided: How to Use Your Salesforce.com Data to Improve Sales Performance by Birst October 2009 - (Free Research) As a sales manager, you may not have access to business analytics that may be telling a story about your team's performance. What analytics do you need in order to answer questions that may come down from upper management? In this session, you'll learn about what you need to see, report on, and summarize to manage your team's performance. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

The Science and Art of Selling by Genius.com October 2009 - (Free Research) This white paper shows how scientific studies of marketing and sales effectiveness are now yielding information that can help an organization better tune its sales and marketing efforts. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline by Genius.com October 2009 - (Free Research) In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Professional Basketball Team Expands Customer Base with Microsoft Dynamics CRM by Microsoft September 2009 - (Free Research) This webcasts examines the trends, best practices, and competitive advantages of the customer-centric enterprise. Following the discussion with Martha Rogers, we find out how the Portland Trail Blazers have taken advantage of Microsoft Dynamics CRM to improve sales and grow their customer base. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Microsoft Dynamics CRM Online Case Study: High Five Sportswear by Microsoft September 2009 - (Free Research) Learn how a sports apparel company was able to drastically improve customer service by adopting Microsoft Dynamics as their CRM system. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Self-Service That Really Serves by Oracle Corporation June 2009 - (Free Research) To truly meet the demands of the informed consumer, self-service solutions must have fully integrated e-commerce and e-billing systems that accommodate every aspect of the online customer experience. Read this free white paper to learn about all-in-one systems that build your brand and keep customers coming back. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Best Practices of the Best-Run Sales Organizations by SAP America Inc June 2009 - (Free Research) Leadership teams in today's strongest sales groups have discovered best practices to achieve exponential results. This SAP Executive Insight looks at leading-edge companies and examines how they excel in areas where most sales organizations struggle. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Taking Relationship Management to a New Level with Microsoft Dynamics CRM by Microsoft September 2009 - (Free Research) Join Microsoft Dynamics CRM technology evangelist Phillip Haase in this webcast to learn about the Microsoft strategy and investments in enterprise CRM solutions and to understand how these solutions address the requirements for users, management, and IT. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Microsoft Dynamics CRM - Sports Organizations by Microsoft July 2009 - (Free Research) For many sports organizations, a CRM system acts much like the lifeblood of the company, feeding insightful information about both customers and players to management and coaches in order to enhance business decisions. Watch this video case study to hear about the benefits of Microsoft Dynamics CRM from real customers. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Turning Customer Interactions into Money: Using Predictive Analytics to Achieve Stellar ROI by SPSS Inc. Worldwide Headquarters December 2008 - (Free Research) This whitepaper makes the case for using predictive analytics as a catalyst for a company's growth. It includes best practices from several global companies including: Cablecom, Royal & Sun Alliance, and T. Rowe Price. Ultimately, it is about maximizing the level of understanding that can be achieved with customer data. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

E-Book: Taking Action on Analytics - Using Data for Customer Loyalty and Retention by Infor CRM September 2009 - (Free Research) In this E-Book, hear from analysts and experts about recent trends in customer data and learn how winning organizations are truly taking action on analytics. Learn about the challenges that many organizations face when establishing and maintaining customer data management and retention programs and how to meet those challenges head on. (EBOOK) VIEW ABSTRACT | GO TO

Introduction to Microsoft Dynamics CRM Online by Microsoft September 2009 - (Free Research) This webcast, with an introduction from Steve Ballmer, Microsoft CEO, examines the importance of CRM software has on a company’s bottom line. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Multi-Channel Mayhem: Tapping the Customer Experience for Competitive Advantage by SAS Institute Inc. August 2009 - (Free Research) This webcast focuses on results from compelling research that is focused on multi-channel customer management. This research will help marketers better manage the multi-channel customer experience and develop future strategies. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Brand Management - Leveraging the Power of Integrated Marketing by SAP America Inc February 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Efficiency, Effectiveness and Customer Loyalty in the Insurance Contact Center by Infor CRM July 2009 - (Free Research) Read this paper to learn how important an efficient and effective contact center is and how Infor CRM Epiphany Contact Center enables carriers to create a highly efficient, customer-centric, multichannel contact center, providing a better customer service experience and increasing customer loyalty. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Making Interactions More Intelligent Across All Channels in the Retail Finance Industry by Infor CRM July 2009 - (Free Research) In this paper you will learn the best practices and the bottom-line benefits in multi-channel inbound marketing. Read on to learn more about multi-channel inbound marketing and how Infor CRM Epiphany Inbound Marketing for Retail Finance can help drive revenue out of each customer interaction. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

7 Ways to Inspire Customer Loyalty with Voice of the Customer (VOC) Initiatives by Vovici October 2009 - (Free Research) In the most challenging economic environment in generations, organizations are more focused than ever on retaining customers and maintaining existing revenue. Many businesses have put significant resources into implementing CEM and VOC programs. Read on to learn seven ways to inspire customer loyalty using these VOC initiatives. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Addressing the challenges of implementing a customer-centric strategy by Infor CRM December 2008 - (Free Research) The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Customer-Driven Innovation Series: The Predictive Enterprise by SPSS Inc. Worldwide Headquarters December 2007 - (Free Research) Customer data mining and predictive analytics helps achieve customer innovation, strengthen brand and lift sales. Gain further customer insight with four attributes of a predictive enterprise so you can start putting customer innovation to work. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Empower Your Consumer Research Department with Predictive Analytics by SPSS Inc. Worldwide Headquarters May 2009 - (Free Research) In this case study of American Airlines, details are given of their choice to utilize SPSS to manage their customer information. Read on to see how an intensely competitive marketplace led American to chose SPSS. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Data Quality: A Survival Guide For Marketing by SAP America Inc June 2009 - (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Improve Lead Generation and Clean Up Your Pipeline: Generate Better Leads for Better Sales Results by Genius.com October 2009 - (Free Research) Quality leads result in easier/better sales. It is also agreed that taking time away from selling to generate leads cuts into sales productivity. Closer alignment between sales and marketing could improve both of these factors and reduce the disconnect that exists today. Read on to learn how to attack these costly and divisive issues. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Sales and Marketing: The New Power Couple by Microsoft December 2008 - (Free Research) This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organization. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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