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KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot - Podcast by KnowledgeStorm, Inc
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July 2006 - (Free Research) Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why.
Podcast: Emerging Media Series II: Blogs and Real Simple Syndication Report by KnowledgeStorm, Inc
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September 2006 - (Free Research) This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.
Top Five Things to Do to Prepare for an Oracle Upgrade by Oracle Corporation
April 2008 - (Free Research) Oracle VP Sameer Patkar discusses the top 5 things customers who are considering an upgrade from Oracle 9i can do to ensure success. He addresses the importance of understanding the technical and business processes involved in any successful upgrade.
Building a Business Case for Self-Service by TimeTrade Systems
June 2009 - (Free Research) This Expert Podcast explores today's self-service technology market and provides tips for building a business case and using self-service technology effectively.
Defy the Times: Business Growth in a Weak Economy by SAP BusinessObjects
March 2009 - (Free Research) Listen to our Podcast to discover how you can become a faster, leaner, more agile business, by using business intelligence (BI) focused on 3 core strategies.
Selecting a SAP Managed Hosting Provider: Trends and Myths by Freudenberg IT
June 2009 - (Free Research) Bill Martorelli, principal analyst for Forrester Research, discusses trends in the SAP managed hosting arena, myths about SAP managed hosting, and gives advice on creating RFPs and negotiating SLAs.
Social CRM: Customer Relationship Management in the Age of the Socially-Empowered Customer by Sage SalesLogix
October 2008 - (Free Research) Did you know that most Americans believe companies should have a presence in social media? That means most of your customers and prospects expect you to be involved in social media. This paper explains how to integrate social media tools and strategies into your traditional CRM efforts for better, more meaningful customer relationships.
Connecting Through Content: Issue One by KnowledgeStorm, Inc
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March 2007 - (Free Research) This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives.
KnowledgeNote: Like a Fine Wine, Leads Get Better Over Time by KnowledgeStorm, Inc
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February 2007 - (Free Research) Research from KnowledgeStorm shows that a high percentage of leads that begin their research on the Web ultimately result in an active project. The technology vendors that nurture these Early Stage leads are often in a better selling position than those vendors that later "pile on" to more advanced, but also more competitive, leads.
Emerging Media Series: Online Video, Social Networks and Wikis by KnowledgeStorm, Inc
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November 2006 - (Free Research) This report, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis.
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