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B2B Lead Gen: Marketing ROI Performance & Evaluation Study by Citrix Online December 01, 2008 - (Free Research) MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Podcast: Staying competitive and Showing ROI by IBM September 18, 2009 - (Free Research) According to recent research conducted by IBM® ISS X-Force®, more than half of all disclosed vulnerabilities in 2008 were Web application flaws. Learn how IBM Web application security solutions can help you reduce costs, manage risk and improve service. Listen to the podcast. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

ROI Calculators: Requirements-Driven Quality by IBM November 04, 2009 - (Free Research) Check out these three ROI calculators for estimates on your return on investment using one or more IBM solutions. (ASSESSMENT TOOL) VIEW ABSTRACT | GO TO

The Return on Investment of Open Source Data Integration by Talend July 2008 - (Free Research) This white paper explains the different alternatives to open source data integration, and presents the visible and hidden costs of these alternatives, on several types of projects. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

A Guide To CRM ROI by Relavis Corporation August 2009 - (Free Research) The purpose of this paper is to provide a foundation for building, analyzing and interpreting a return on investment (ROI) model for your customer relationship management initiative. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Nucleus Research: ROI Report on Oracle User Productivity Kit by Oracle Corporation October 2008 - (Free Research) This report from Nucleus Research discusses how companies using Oracle User Productivity Kit estimated an average of a fifty percent (50%) reduction in time to competency for new application users as well as other benefits organizations achieved with Oracle User Productivity Kit. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Improving Marketing Measurements, Operations, & ROI by Citrix Online August 2009 - (Free Research) Struggling to determine the impact of your lead-generation efforts? Making blind marketing decisions and hoping for the best? View this Webinar archive with Jim Lenskold, author of the recent MarketingProfs ROI study, to discover what sets the top tier of "highly effective and efficient" marketing organizations apart from others. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Tactical Data Quality Projects Deliver Quick ROI by DataFlux Corporation October 2009 - (Free Research) This expert podcast offers advice for deploying and completing tactical data quality projects from Forrester's Rob Karel. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

Stop Wasting Energy! Tips for Cutting Power Draws from PC Networks to Data Centers by PC Connection in partnership with Intel September 2009 - (Free Research) Join this Webcast, presented by PC Connection, featuring guest speakers Doug Washburn, Forrester Research Analyst, and co-presenter John Skinner, Intel’s Director of Marketing, Eco-Technology, as they discuss the scope of energy-efficient computing, and how new incentives can be leveraged to accelerate the ROI of your technology investments. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

The Economics of Embedded Development, Testing, Deployment and Support by IBM December 2008 - (Free Research) This paper is aimed at helping senior management address its product ROI in a manner that can be directly applied to their everyday management practices. In this report, EMF presents a methodology for calculating the ROI for a development based on the direct cost of development, associative costs, extrinsic costs and a process for estimating risk. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Three Steps to Improving Server Virtualization ROI with everRun by Marathon Technologies September 2009 - (Free Research) Server virtualization offers a tremendous opportunity for cost savings in the data center. This paper will give three steps you can take to dramatically improve your cost savings from server virtualization as well as show how companies are using Marathon's everRun software to implement those steps. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Tips from the Trade – How to Execute Campaigns That Deliver ROI by SAS Institute Inc. August 2009 - (Free Research) Watch this webcast to learn how changing your approach to campaign management, and using predictive analytics to drive decision-making can allow you to deliver more of a return on investment (ROI). (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

IBM Software Delivery Best Practices eKit : Do More with Less by IBM November 2009 - (Free Research) This e-Kit is for anyone who wants to deliver effective software, while reducing costs and risks in this challenging economic environment. Our white papers, videos, webcasts, and customer success stories provide guidance and best practices while showing you how Rational solutions help you gain both short- and long-term value. (RESOURCE CENTER) VIEW ABSTRACT | GO TO

High Availability Doesn’t Need to be Expensive by Marathon Technologies November 2009 - (Free Research) In this webcast, learn about a wide range of high availability (HA) alternatives that meet IT requirements and reduce the risk of downtime. Determine ways to justify an HA investment and how to mix and match tools for faster ROI. Watch this webcast to learn how to align your business needs with a high availability strategy. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Adding Business Value With Cross-Platform Solutions: Linux running on IBM Servers by IBM October 2008 - (Free Research) This IDC White Paper is based on research data collected at a dozen customer sites in the United States, Canada, and Europe, all with mixed server platforms, to find the technical and business outcomes from deploying cross-platform Linux solutions on IBM servers. This paper presents the key findings of a return on investment (ROI) analysis. (WHITE PAPER) GO TO WHITE PAPER

Virtualization, Cloud Computing and the IT Service Catalog by newScale, Inc. October 2009 - (Free Research) In this webcast, learn about an IT service catalog that will help you achieve virtualization benefits like cost savings and IT agility. Discover a new operating model that enables effective virtualization and cloud computing management. Learn how IT can become more cloud-like and explore how to pave the way for an internal cloud. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Presentation Transcript: Stop Wasting Energy! Tips for Cutting Power Draws from PC Networks to Data Centers by PC Connection in partnership with Intel October 2009 - (Free Research) Read this transcript featuring guest speakers Doug Washburn, Forrester Research Analyst, and co-presenter John Skinner, Intel's Director of Marketing, Eco-Technology, as they discuss the scope of energy-efficient computing, and how new incentives can be leveraged to accelerate the ROI of your technology investments (PRESENTATION TRANSCRIPT) VIEW ABSTRACT | GO TO

PODCAST: Stop Wasting Energy! Tips for Cutting Power Draws from PC Networks to Data Centers by PC Connection in partnership with Intel September 2009 - (Free Research) Join this Podcast, presented by PC Connection, featuring guest speakers Doug Washburn, Forrester Research Analyst, and co-presenter John Skinner, Intel’s Director of Marketing, Eco-Technology, as they discuss the scope of energy-efficient computing, and how new incentives can be leveraged to accelerate the ROI of your technology investments. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

Priceline.com Capitalizes on Lean Economic Times by 3PAR May 2009 - (Free Research) Watch this videocast to learn how virtualization has been a major key to the success of everyone's favorite discount travel site as Priceline.com has continued to grow its competitive edge in the face of lean economic times. (VIDEO) VIEW ABSTRACT | GO TO

Rapid Implementation- The New Age of ERP by Oracle Corporation May 2009 - (Free Research) By marrying technology with vertical industry expertise, the Oracle Accelerate family of solutions is helping midsize companies become the nimble organizations they need to be today. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Turning Customer Interactions into Money: Using Predictive Analytics to Achieve Stellar ROI by SPSS Inc. Worldwide Headquarters December 2008 - (Free Research) This whitepaper makes the case for using predictive analytics as a catalyst for a company's growth. It includes best practices from several global companies including: Cablecom, Royal & Sun Alliance, and T. Rowe Price. Ultimately, it is about maximizing the level of understanding that can be achieved with customer data. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

American Airlines sees ROI of 1192% in 2 Months with Predictive Analytics by SPSS Inc. Worldwide Headquarters February 2009 - (Free Research) To overcome the challenges of increased customer data, American Airlines deployed SPSS for Windows to replace its mainframe based analytics system, increasing productivity of its customer research team and improving decision making while reducing ongoing costs. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Infor CRM Epiphany For Consumer Products by Infor CRM July 2009 - (Free Research) Infor CRM Epiphany helps you make the most of customer interactions and improve your sales, marketing, and service operations in order to increase loyalty, enhance brand preference, and boost profitability. (BROCHURE) VIEW ABSTRACT | GO TO

Making Interactions More Intelligent Across All Channels in the Retail Finance Industry by Infor CRM July 2009 - (Free Research) In this paper you will learn the best practices and the bottom-line benefits in multi-channel inbound marketing. Read on to learn more about multi-channel inbound marketing and how Infor CRM Epiphany Inbound Marketing for Retail Finance can help drive revenue out of each customer interaction. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Total Economic Impact™ Of Dell’s Server Consolidation And Virtualization Solutions by Dell India August 2007 - (Free Research) The purpose of this Forrester study is to provide readers with a framework to evaluate the potential financial impact of the Dell Solution. Read this study to better understand and evaluate Dell's server consolidation and virtualization solutions. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

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