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Improving Marketing Measurements, Operations, & ROI by Citrix Online
August 19, 2009 - (Free Research) Struggling to determine the impact of your lead-generation efforts? Making blind marketing decisions and hoping for the best? View this Webinar archive with Jim Lenskold, author of the recent MarketingProfs ROI study, to discover what sets the top tier of "highly effective and efficient" marketing organizations apart from others.
Populating a Data Quality Scorecard with Relevant Metrics by DataFlux Corporation
June 2008 - (Free Research) Too often, data governance teams rely on existing measurements as the metrics used to populate a data quality scorecard. But without a defined understanding of the relationship between specific measurement scores and the business's success criteria..
The Science and Art of Selling by Genius.com
October 2009 - (Free Research) This white paper shows how scientific studies of marketing and sales effectiveness are now yielding information that can help an organization better tune its sales and marketing efforts.
Tips from the Trade – Competing on Web Analytics by SAS Institute Inc.
August 2009 - (Free Research) The online channel has been one of the more successful areas of business during these economic times, but most businesses are still behind when it comes to web analytics. Watch this webcast to also learn the overall best practices and the future needs within online analytics.
Agile Development: A Manager's Roadmap for Success by VersionOne Inc.
September 2008 - (Free Research) This white paper presents the key characteristics of successful agile managers as they introduce and scale agile methods. Learn what agile managers can do to help their teams and organizations adopt agile development practices to deliver real...
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