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Avatars Proven to Increase Advertising Effectiveness by Humanity Interactive September 30, 2009 - (Free Research) Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

From Here to There, You Can Find it Anywhere: Building Local/Geo-Search with Apache Lucene and Solr by Lucid Imagination November 18, 2009 - (Free Research) Join Grant Ingersoll, co-founder of Lucid Imagination and chairman of the Apache Lucene PMC, and Ryan McKinley, co-founder of Voyager GIS and Apache Lucene PMC member, and Sameer Maggon of AT&T Interactive for an in-depth technical workshop on the potential and application of the newly released Lucene Spatial libraries. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Case Study: Grey Healthcare Group leverages FalconStor VTL with deduplication to improve backup and recovery performance, optimize storage assets, and strengthen data security by FalconStor Software March 31, 2009 - (Free Research) Grey Healthcare Group is one of the world's top five healthcare communications companies. Read this case study to learn how Grey Healthcare Group leveraged FalconStor VTL with deduplication to improve backup and recovery performance, optimize storage assets, and strengthen data security. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Globo.com Acquires 200,000 New Customers in 2 years and Reduces Churn by 30% with Data Mining by SPSS Inc. Worldwide Headquarters May 04, 2009 - (Free Research) This Internet service provider/portal operator of Globo, Brazil's largest media conglomerate, delivers the content Brazilian Web users want using PASW Statistics. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Targeted Interactive Advertising: A Killer Revenue App by Alcatel-Lucent November 20, 2009 - (Free Research) Marcio Nespatti, Alcatel-Lucent, discusses the latest research on next generation advertising. (VIDEO) VIEW ABSTRACT | GO TO

Personalized content and Advertising: How it works by Alcatel-Lucent November 20, 2009 - (Free Research) See how Alcatel-Lucent helps service providers turn subscribers into audiences, dramatically increasing the value of advertising and content offers while enhancing the consumer experience on the screen of their choice. (VIDEO) VIEW ABSTRACT | GO TO

Personalized content and Advertising by Alcatel-Lucent November 20, 2009 - (Free Research) See how Alcatel-Lucent helps service providers turn subscribers into audiences, dramatically increasing the value of advertising and content offers while enhancing the consumer experience on the screen of their choice. (VIDEO) VIEW ABSTRACT | GO TO

NBA Basketball Team Scores with Sales Force Automation Tool by Microsoft April 11, 2008 - (Free Research) Read how a Microsoft Dynamics solution helped a NBA Basketball team gain benefits such as system connectivity, sales force automation, and enhanced productivity. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Demo: Personalized content and Advertising by Alcatel-Lucent November 20, 2009 - (Free Research) Charles Bahr of Alcatel-Lucent Multimedia Solutions Marketing and Christophe Senot of Bell Labs demonstrate the technologies that can be combined to create a personalized content and advertising experience across any screen. (VIDEO) VIEW ABSTRACT | GO TO

Brand Management - Leveraging the Power of Integrated Marketing by SAP America Inc February 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Alcatel-Lucent Multi-screen Experience by Alcatel-Lucent June 2009 - (Free Research) This video demonstrates how our Multi-screen Experience enables the seamless movement of content and services across devices. It shows how with its unique ability to bring consumers more freedom and simplified consumption, multi-screen will create growth through a constructive intersection of content, advertising and communication industries. (VIDEO) VIEW ABSTRACT | GO TO

New Storage Architectures Make SSDs More Cost-Effective by Compellent June 2009 - (Free Research) Many new storage systems enable broader, more-flexible uses for solid-state drives (SSDs). This Gartner research piece identifies the advantages and disadvantages of various SSD architectural alternatives, and discuss how to use them to facilitate the design of high-performance, cost-efficient storage infrastructures. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

How the Small Get Mighty: Manufacturing ERP Is Essential but Not Just Any ERP Will Do by IQMS December 2008 - (Free Research) As many SMMs are realizing, ERP is essential, although not just any ERP system will do, with the right ERP system in place, SMMs can get mighty and thrive in the face of bigger competition. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The AVG Web Threat Data Feed by AVG Technologies USA, Inc. July 2009 - (Free Research) Forums, social networking sites, and content delivered by advertising networks are prime targets for malicious code. According to IDC, up to 30% of companies with over 500 employees have been infected through Web surfing. Try a free week-long trial of The Feed and see how it can help keep your company safe. (DOWNLOAD) VIEW ABSTRACT | GO TO DOWNLOAD

A Shortcut Guide to Virtualization and Service Automation by Hewlett-Packard Company October 2008 - (Free Research) This Shortcut Guide to Virtualization and IT Service Automation provides an insightful overview of virtualization and IT Service Management. It helps demystify virtualization and helps you determine if virtualization is right for your environment. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Recessionary Effects on Network Services Spending Among Consumers, Worldwide: A Report on Consumer Spending Priorities in 2009 and Targets for Cost Reduction by Alcatel-Lucent October 2009 - (Free Research) Consumer spending patterns undergo significant changes during an economic downturn. This paper presents the results of a worldwide study to assess how the current recession is affecting consumer spending. This information can help operators recognize the areas of greatest revenue potential in the months ahead and adjust accordingly. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Microsoft Dynamics CRM - Sports Organizations by Microsoft July 2009 - (Free Research) For many sports organizations, a CRM system acts much like the lifeblood of the company, feeding insightful information about both customers and players to management and coaches in order to enhance business decisions. Watch this video case study to hear about the benefits of Microsoft Dynamics CRM from real customers. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Introduction to Microsoft Dynamics CRM Online by Microsoft September 2009 - (Free Research) This webcast, with an introduction from Steve Ballmer, Microsoft CEO, examines the importance of CRM software has on a company’s bottom line. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Presentation Transcript - Best Practices: Protect Your Online Revenue Through Web Performance Testing by Gomez October 2009 - (Free Research) This transcript will discuss optimizing application performance and quality, and various strategies that IDC sees in its research to help you improve your decision making about how you approach quality, management and performance optimization. Read on to learn more about how to protect your online revenue through web performance testing. (PRESENTATION TRANSCRIPT) VIEW ABSTRACT | GO TO

Online Security: A Human Perspective by Oracle Corporation September 2009 - (Free Research) This paper summarizes the salient findings from a research into online consumer behavior and outlines the proper mechanisms for introducing security measures to streamline security and improve end-user experience by taking into account consumers’ attitudes and understanding of online security. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Internet Gambling Sites: Expose Fraud Rings and Stop Repeat Offenders with Device Reputation by iovation, Inc. June 2009 - (Free Research) This white paper will help you understand what new and innovative techniques can be used to combat online fraud and abuse, and how online casinos can realize a true return on investment by reducing losses from fraud exposure and increasing operational efficiency within the fraud detection process. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Coca-Cola Enterprises Selects Microsoft SharePoint Online to Advance Productivity by Microsoft June 2009 - (Free Research) Increasing competition motivated Coca-Cola company executives to launch a new strategic direction, mandating a platform to communicate and engage with all employees. It implemented a Microsoft-based hosted worldwide intranet with messaging and collaboration tools, which are accessible to all employees from any device. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Key Trends in B2B Ecommerce by Elastic Path November 2009 - (Free Research) Join Brian Walker as he discusses emerging trends within B2B eCommerce for you to use in evolving your own B2B online experience. (WEBCAST) GO TO WEBCAST

Real Estate Firm Adopts Microsoft Dynamics CRM Online to Drive Up-Sell Opportunities by Microsoft April 2008 - (Free Research) Microsoft Dynamics CRM Online delivered the reliable solution Norris needed to safeguard, analyze, and share customer data with employees. His team can now use that data to much more effectively sell and up-sell his firm's products and services. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

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