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Data Quality: A Survival Guide For Marketing by SAP America Inc June 02, 2009 - (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Using Webinars to Engage Prospects by Citrix Online August 19, 2009 - (Free Research) View this on-demand Webinar to hear Ken Molay, president of Webinar Success, share tips to help you prepare and deliver Webinars that build enthusiasm among prospects, leading to easier sales communications and higher conversion percentages. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

The Best of Both Worlds: How to Effectively Leverage Social Media Relationships with Real-Time Collaboration Tools by Citrix Online August 19, 2009 - (Free Research) This eBook explores how organizations can connect and nurture relationships with prospects and customers by effectively leveraging social media and real-time collaboration tools. (EBOOK) VIEW ABSTRACT | GO TO

Cornerstone Group Sees Six-Fold Reduction in Backup Time and Administration by Quantum Corporation October 08, 2009 - (Free Research) The company’s previous tape system wasn’t meeting Cornerstone’s needs, particularly with 50 percent annual data growth. Cornerstone selected the Quantum Scalar i500 intelligent tape library platform due to its modularity, speed and the ability to move to LTO-4 tapes. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Make CRM Work the Way Salespeople Do by Oracle Corporation October 08, 2009 - (Free Research) This white paper examines how traditional CRM technologies, while valuable in helping organizations manage customers and revenues, have not really assisted the salesforce do their jobs. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Online Dating: Keeping Your Members Safe from Online Scams and Predators by iovation, Inc. June 09, 2009 - (Free Research) This whitepaper will help you understand what new and innovative techniques can be used to protect the reputation of your business, keep your members in a safe and trusted environment, while keeping the fraudsters out. Device fingerprinting helps identify the bad guys so sites can eliminate their accounts from the network once and for all. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Best Practices of the Best-Run Sales Organizations: Sales Opportunity Blueprinting by SAP America Inc April 27, 2009 - (Free Research) Leadership teams in today's strongest sales groups have discovered best practices to achieve exponential results. This SAP Executive Insight looks at leading-edge companies and examines how they excel in areas where most sales organizations struggle. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Best Practices of the Best-Run Sales Organizations by SAP America Inc June 01, 2009 - (Free Research) Leadership teams in today's strongest sales groups have discovered best practices to achieve exponential results. This SAP Executive Insight looks at leading-edge companies and examines how they excel in areas where most sales organizations struggle. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

10 Quick Wins for Sales & Marketing by ZoomInfo November 09, 2009 - (Free Research) In this e-book, we examine ten ways sales organizations can accelerate the progression from cold to close. From improving marketing results through pinpoint prospecting to making sure sales and marketing are on the same page, here are some tangible steps you can take to move faster from cold to close. (EBOOK) VIEW ABSTRACT | GO TO

Business Fitness Gets in Shape with GoToMeeting Corporate with GoToWebinar by Citrix Online March 23, 2009 - (Free Research) This new case study explores how Citrix® GoToMeeting® Corporate with GoToWebinar® has transformed Business Fitness's sales and marketing efforts, enabling the company to significantly reduce costs, speed up the sales cycle and vastly improve nurturing efforts. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

How to Market and Sell Services with Webinars by Citrix Online June 01, 2009 - (Free Research) This new Quantum Leap Marketing white paper explores how to successfully market and sell services with Webinars so that you get maximum mileage out of your marketing budget. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

What Causes Webinar Attendees to Bail by Citrix Online August 19, 2009 - (Free Research) Download this new MarketingSherpa study to discover the leading causes for attendees to drop out of Webinars and what you can do to sharpen your presentations. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Avatars Proven to Increase Advertising Effectiveness by Humanity Interactive September 30, 2009 - (Free Research) Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

NBA Basketball Team Scores with Sales Force Automation Tool by Microsoft April 11, 2008 - (Free Research) Read how a Microsoft Dynamics solution helped a NBA Basketball team gain benefits such as system connectivity, sales force automation, and enhanced productivity. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Continuous Innovation for Product and Service Leadership: An Approach Driven by Business Value by SAP America Inc October 21, 2009 - (Free Research) The need to keep product and service offerings fresh is not a new concept in business today, but the new approach is involving a network of business partners and even customers in their quest to innovate. This process is called "continuous product and service innovation." (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Mosaic Technology trims sales cycle by up to 50% and converts 20% of leads into sales with Dell PartnerDirect program by Dell, Inc. and Intel May 01, 2009 - (Free Research) Mosaic Technology sought to partner with a larger company to obtain sales, marketing and technical support, thereby extending its reach into the server and storage virtualization market. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Annual Fund Growth When You Need it Most by SPSS Inc. Worldwide Headquarters February 25, 2009 - (Free Research) Join William Jewell College and SPSS Inc. to learn how you can be incorporating data mining into your annual fund operations and focusing your limited resources on those most likely to give. This presentation is designed to give you a roadmap for getting started with data mining. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs by Pivotal CRM, a CDC Software solution July 23, 2009 - (Free Research) How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Top 3 Reasons CRM Initiatives (Still) Fail - And How To Avoid Them by Pivotal CRM, a CDC Software solution June 09, 2009 - (Free Research) This white paper looks at the top three reasons that CRM initiatives fail to achieve their goals and provides clear, practical recommendations for ensuring that your CRM initiative avoids these pitfalls and delivers desired returns. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Growth And Complexity: The Challenges Ahead For Midsize Manufacturers by SAP America Inc June 02, 2009 - (Free Research) This is the first in a series of six reports addressing the opportunities and challenges faced by midsize manufacturers. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Filling the Gap: Embedded Business Intelligence as an Additional Revenue Stream by LogiXML October 08, 2009 - (Free Research) BI capabilities are becoming a must-have for independent software vendors. But customers and prospects are no longer satisfied with basic home-built solutions and offerings from legacy vendors. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

This Month in the Threat Webscape for October 2009 by Websense, Inc. November 10, 2009 - (Free Research) The Websense Security Labs Threatscape delivers information about breaking security research topics and today's advanced Internet threats. This Month's 'In the Threatscape' is a review of October's Web threat activity. Watch the video to learn more. (VIDEO) VIEW ABSTRACT | GO TO

Targeted Interactive Advertising: A Killer Revenue App by Alcatel-Lucent November 20, 2009 - (Free Research) Marcio Nespatti, Alcatel-Lucent, discusses the latest research on next generation advertising. (VIDEO) VIEW ABSTRACT | GO TO

Demo: Personalized content and Advertising by Alcatel-Lucent November 20, 2009 - (Free Research) Charles Bahr of Alcatel-Lucent Multimedia Solutions Marketing and Christophe Senot of Bell Labs demonstrate the technologies that can be combined to create a personalized content and advertising experience across any screen. (VIDEO) VIEW ABSTRACT | GO TO

Personalized content and Advertising: How it works by Alcatel-Lucent November 20, 2009 - (Free Research) See how Alcatel-Lucent helps service providers turn subscribers into audiences, dramatically increasing the value of advertising and content offers while enhancing the consumer experience on the screen of their choice. (VIDEO) VIEW ABSTRACT | GO TO

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